WHY social media instead of traditional media?

New ways of marketing: “social media vs traditional media’’

In today life it’s not about choosing between traditional media or social media. it’s all about understanding and knowing your target audience. While advertising has become increasingly more digital traditional media is still effective but like I said before it all about knowing your target audience.

What is traditional media?

Traditional advertising refers to: 

• Print media: newspapers .magazine, broach, poster. back in the days people used yellow pages and the print media when they wanted to know what on the market and what fresh 
• Broadcasting: radio and television. most individual watch television or listen to radio while their driving this give business a chance to broadcast their advertisement at that particular time which is sometimes referred as pick hours    
• Street promotion: refers to a group pf people promoting and event or product.

This method has been used for years and years now. People are used to it and they seek something new something full of vibrant. Traditional media charges a lot and need budget first in order to be published. 

Social media marketing

Social media refers to 

• Social network 
• Smartphone apps
• website 

The new better way to up market your brand rather be it a product or service. Social media enable you build and maintain relationship with your audience. This enable you to find out from your audience what they should expect from you, what they need to see in store and so on. The benefit of social media are a lot compared to traditional media. with social media you are able to receive  feedback instance unlike sending and advert on TV or radio station hoping that people will see it and will be influenced by it first of all placing an advert in rational media cost a lot for what? Few second??!! While with social media advertising they don’t need any budget setup it’s cheap. Anyone and brand can now place his/her product and get feedback at the same time. My question is why spend more on something that will appear for few seconds not knowing whether people saw it on not? While you can do much better job using social media and not bankrupting your organization?  This video shows why one need to go with social media instead of traditional media

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