New ways of marketing: “social media vs traditional media’’
In today life it’s not about choosing between
traditional media or social media. it’s all about understanding and knowing
your target audience. While advertising has become increasingly more digital
traditional media is still effective but like I said before it all about
knowing your target audience.
What is traditional media?
Traditional advertising refers to:
- Print media: newspapers .magazine, broach,
poster. back in the days people used yellow pages and the print media when
they wanted to know what on the market and what fresh
- Broadcasting: radio and television. most
individual watch television or listen to radio while their driving this
give business a chance to broadcast their advertisement at that particular
time which is sometimes referred as pick hours
- Street promotion: refers to a group pf people
promoting and event or product.
This method has been used for years and years
now. People are used to it and they seek something new something full of
vibrant. Traditional media charges a lot and need budget first in order to be
published.
Social media marketing
Social media refers to
The new better way to up market your
brand rather be it a product or service. Social media enable you build and
maintain relationship with your audience. This enable you to find out from
your audience what they should expect from you, what they need to see
in store and so on. The benefit of social media are a lot compared
to traditional media. with social media you are able to receive
feedback instance unlike sending and advert on TV or
radio station hoping that people will see it and will be influenced
by it first of all placing an advert in rational media cost a lot for
what? Few second??!! While with social media advertising they don’t need any budget setup it’s cheap. Anyone and brand can now place
his/her product and get feedback at the same time. My question is why spend
more on something that will appear for few seconds not
knowing whether people saw it on not? While you can do much better
job using social media and not bankrupting your organization? This video
shows why one need to go with social media instead of traditional media
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I think that traditional media still works best depending on your targeted audience of cause.
ReplyDeletetrue fila you cant market products which are biased on people who are not into social media that why it is important to analyse and understand your target audience but for young generation i would defiantly go for social media it is the best one for me
Deleteyes I second you Fila u can not use social media to communicate with old people, not that its impossible just that some are too old to use social media.
ReplyDeletei agree with u too Sibongile social media is best suitable for young generation and most business target such people
Deleteyes I second you Fila u can not use social media to communicate with old people, not that its impossible just that some are too old to use social media.
ReplyDeleteyes I agree with you Fila the quickest way to get your information out these days is through social networks.you no longer have to wait to publish a newspaper or any form of communication to get fresh news
ReplyDeleteyes and its also good for the businesses also imagine how much money you save for your company by marketing on social media than using traditional media
DeleteI get your point but I personally don't think social media is the way to go reason being is that It has a lot of negative impacts example we put in our person details which in fact is high risk . Some people fake their identity then meet up with strange people get raped , killed ect .
ReplyDeleteproblem with people they stick on to the negative aspect rather than to view the brighter side of the picture, yes there are hackers and people who will always try bring down your business but does that mean you should leave the opportunity of marketing your business on social media just because of the hookers? while areas point that you will reach the majority of you target audience there?
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